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THE MERSEY BEATLES

CINCINNATI CENTER FOR
CORRECTIVE JAW SURGERY

HIREWELL

The Mersey Beatles

Challenge

Playing in the US for the very first time in 2015 and on a limited marketing budget, the band needed a comprehensive and repeatable go-to-market strategy that established the brand, created awareness, and moved tickets in a short time frame.

Solution

Everso presented a strategy to distinguish The Mersey Beatles from multiple highly successful Beatles tribute acts already touring the U.S., selling out shows across the county including the entire 2017 Florida Tour.  Everso’s marketing strategy included:

  • Branding campaign leveraging the authenticity of the band and the endorsement by John Lennon’s sister, Julia, including press tours, charity appearances, book signing events, and co-promotions with local businesses.

  • Ticket sales campaign:

    • Design and placement for print and digital ads and tour and show posters.

    • Social media promotion and fan engagement including daily posts, ads, and ticket giveaways.

    • Strategic advertising buys on radio, print, billboards, digital and in-venue signage.

    • Public relations blitz included print and TV interviews and appearances all over the country and street teams in every city.

Benefits

  • The strategy was so successful, The Mersey Beatles have retained Everso for four US tours every year since 2015.

  • The tours and profitability have grown every year with repeat cities consistently selling out, requiring matinee performances to be added in various markets.

Cincinnati Center for

Corrective Jaw Surgery

Challenge

The Cincinnati Center for Corrective Jaw Surgery is a cutting-edge provider with a strong client base, but they wanted to grow. They knew their reliance on word-of-mouth marketing was antiquated.  They needed help to brand and market themselves as the top provider in the area with leading-edge technology.

CCCJS selected Everso to build their business and establish their company as the leading provider of corrective jaw surgery in Ohio. To achieve this objective, Everso established a new, compelling value proposition for the company and designed and implemented an end-to-end, multi-channel marketing strategy designed to not only reach prospective patients, but also to stay top of mind with referring doctors.

 

  1. Before beginning any advertising, Everso started with a ‘housecleaning’ initiative to ensure maximum ROI on any marketing or ad spend. For CCCJS, this included crafting a compelling brand identity, presenting a unique and timely new value proposition, and perfecting all external-facing properties on the web, in print, and in the office.

  2. Once the company’s best face was forward, the multi-channel marketing and ad strategy was activated to drive both B2C (for direct client prospects) and B2B (for doctor referral client prospects) growth. The strategy included in-office, web, print, and outdoor advertising, a doctor’s newsletter, local sponsorship, and PR outreach through local news media.

Solution

Benefits

  • Increased website traffic by 175%.

  • Increased referrals for specialty cases, complex cases and common surgery.

Hirewell

Challenge

A Chicago recruiting firm with start-up roots enjoyed over a decade of success without serious attention to a marketing strategy or its online presence. The marketing-related activities occurring were handled internally by recruiters as time allowed, and the client-facing pieces Hirewell had not been updated in years.

Everso offered a scalable marketing strategy matched to Hirewell’s budget, including a site redesign and a complete content strategy.  Everso designed a new, modern and intuitive website written with a clear and compelling brand voice. The objective of Everso’s content strategy was to position Hirewell as an industry leader with a unique service line and pricing model to reach new potential clients. The content strategy included the creation of a company blog, daily social media posts, email marketing campaigns and list-building strategies, a compelling recruiting video, powerful case studies, sleek client presentations, and much more.

Solution

  • Hirewell has a respected voice in the marketplace, one that cuts through the noise by being truly helpful, not sales-y.

  • Social media following has increased over 3,000%

  • Everso supported impressive company growth that includes 6 years on the Inc. 5000 and the creation of the Digital/ Marketing practice.

Benefits

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